Post by account_disabled on Feb 25, 2024 0:05:35 GMT -5
They are already working on the Privacy Sandbox project , which aims to eliminate third-party cookies from Chrome in the coming years. Now, with Analytics , Google continues taking steps in the same direction, adapting to a possible future without cookies . As Vidhya Srinivasan comments: “ It's privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. “ google analytics What can we expect from Google Analytics ?
Let's summarize some of the most notable aspects of this new update: More complete measurement on the website itself and on devices thanks to the India Car Owner Phone Number List crossing of channels. Real-time tracking of events without code thanks to automatic tracking. Some actions no longer need to be pre-tagged: page scrolling, video playback, etc. New data reports with more information about the customer lifecycle. Predictive metrics thanks to intelligence based on Machine learning that help anticipate future behaviors. Audience creation Adaptation for a future with and without cookies. Includes options to help advertisers comply with data protection law and privacy policy.
BigQuery integration for richer data previously only available for Analytics New Google Analytics update Example of measuring the probability of abandonment. Source: Google Move to Analytics : Advantage, disadvantage and how to do it If you already have a Web+App property configured, you don't have to do anything to move to GA, in fact, these properties have been renamed directly. The same thing happens if you create a new property, by default it will be Google Analytics . But what about already created Google Analytics accounts? If this is your case, it is time to migrate, keep reading.
Let's summarize some of the most notable aspects of this new update: More complete measurement on the website itself and on devices thanks to the India Car Owner Phone Number List crossing of channels. Real-time tracking of events without code thanks to automatic tracking. Some actions no longer need to be pre-tagged: page scrolling, video playback, etc. New data reports with more information about the customer lifecycle. Predictive metrics thanks to intelligence based on Machine learning that help anticipate future behaviors. Audience creation Adaptation for a future with and without cookies. Includes options to help advertisers comply with data protection law and privacy policy.
BigQuery integration for richer data previously only available for Analytics New Google Analytics update Example of measuring the probability of abandonment. Source: Google Move to Analytics : Advantage, disadvantage and how to do it If you already have a Web+App property configured, you don't have to do anything to move to GA, in fact, these properties have been renamed directly. The same thing happens if you create a new property, by default it will be Google Analytics . But what about already created Google Analytics accounts? If this is your case, it is time to migrate, keep reading.