Post by account_disabled on Feb 28, 2024 1:48:33 GMT -5
The Apart brand spot featuring Malgorzata Socha Julia Wieniawa and Anna Lewandowska inaugurated the holiday advertising season The ad is in an American fairytale atmosphere and this caused an avalanche of critical comments among many consumers and marketing specialists Is it right We asked five renowned marketing strategists about it Whats interesting is whats not in the ad Zofia SmelkaLeszczynska chief creative strategist at HillKnowlton
Strategies Zofia Smelk aLeszczynska chief creative strategist at HillKnowlton Strategies I must admit that my first contact with Aparts advertising was Senegal Phone Number watching a parody by Klub Komedowy and that this pastiche is difficult to unsee when watching the original spot coldly Everything has been written about it boring too long without an idea plot or dynamics I completely agree That it is consistent with the brands tonality category standard and the imagination associated with the occasion also true
That it is a viral planned action in which the Comedy Club was involved already at the planning level I would be careful here As a semiotician elites commoners sacred time ordinary time abundance simplicity and in absent symbols gaps silences decisions not to show something In this case more interesting results than reading the symbols that are in the ad are obtained by analyzing what is not there When we look at what is absent we discover that the previously mentioned compliance with the Christmas standard is illusory.
Strategies Zofia Smelk aLeszczynska chief creative strategist at HillKnowlton Strategies I must admit that my first contact with Aparts advertising was Senegal Phone Number watching a parody by Klub Komedowy and that this pastiche is difficult to unsee when watching the original spot coldly Everything has been written about it boring too long without an idea plot or dynamics I completely agree That it is consistent with the brands tonality category standard and the imagination associated with the occasion also true
That it is a viral planned action in which the Comedy Club was involved already at the planning level I would be careful here As a semiotician elites commoners sacred time ordinary time abundance simplicity and in absent symbols gaps silences decisions not to show something In this case more interesting results than reading the symbols that are in the ad are obtained by analyzing what is not there When we look at what is absent we discover that the previously mentioned compliance with the Christmas standard is illusory.